Consumer Perceptions of Apparel Fit Satisfaction and Sizing Based on 3D Body Scanning and Block Garment Assessment

摘要

Sizing and fit in ready-to-wear apparel causes issues for retailers and consumers alike. Retailers must strive to better understand their consumers\u27 perceptions of themselves in order to help them purchase properly fitting clothing. If a manufacturer is able to improve their sizing system to provide a better fit for more body sizes, they may be able to help reduce returns and markdowns, as well as boost customer satisfaction and potentially increase sales. A major apparel retailer is working on improving the fit of their clothing in order to better meet the needs of their customers. A key objective of this study was to evaluate the fit of the major retailer\u27s standard block garments by assessing customer satisfaction, and to determine how accurately consumers comprehend their body size by utilizing body scanning technology. Consumer perceptions and preferences with regard to this major retailer\u27s clothing are central to the study.